New pricing model and discount schemes for the 2026/2027 season

Lift tickets are always cheapest in the online store

The online store prices are our lowest prices.

When purchasing a lift ticket at the box office, a 10% surcharge will be added to the online price .

All discounts are calculated from the online price.

Previously, discount schemes have been calculated based on the box office prices. From the coming season, the discount will be calculated directly from the current online price .

This applies to Early Bird, Black Friday and other discount schemes offered in the online store.

Early Bird

Early Bird has also been adjusted for the upcoming season:

September – 10% discount
October – 5% discount

The discount applies to season tickets and family packages and only when purchased in the online store.

The change must be seen in the context of the new pricing model. Although the discount percentages have been adjusted compared to previously, the discount is now calculated from the online price – which is already lower than the retail price.

A simpler pricing model

The new model makes it easier to calculate and manage discount schemes. It is also clearer to the customer that the online price is the starting point , and that the discount is deducted directly from this price.

See the season's complete lift ticket prices and our discount schemes for more information.